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探究主题公园设备配比的秘密

发布日期:2020-07-13 09:57浏览次数:

  dangqianquanqiuyouleshebeizhongleifanduo,congxuanzhuanleidaohuaxinglei,congyoudonglidaowudongli,conggudingshidaoyidongshi,congdimiandaokongzhong,congshineidaoshiwai,congdanyidaofuhe,youleshebeishichangkongqianfanrong。ruguonincengcanguanguozhanhui,xiangxinninduisuoweideyanhualiaoluan、yingjiebuxiazhiganjiangshenyoutihui。

  tongchangrenmenrenweiyouxuanzebimeixuanzehao,xuanzeduobixuanzeshaohao。danshijishangxuanzebingfeiruci。zaimianduidaliangdexuanzeshi,tahuishirenmenxianruyouyibudingdezhuangtai,huihaofeiwomenguoduoshijianhejinglilaibijiaogegexuanxiangdeyoulie,rangrenzaibijiaodeguochengzhongxinpilijie,zuizhongfangqi。zheizhongxianxiangzaixinlixueshangjiaozuo“juecetanhuan”。

  cengjingyougeshiyan,rangyizubeiceshizhezai6zhongqiaokelizhongxuanze。jieguozheiyizuzhongyougengduorengandaosuoxuandeqiaokelibudahaochi,duizijidexuanzeyoudianhouhui。zheibingbunanjieshi,yinweiduoyudexuanzewangwangrongyirangrenzaixinlichanshengbuandingdebodong,zaochenghouhuidexinli。zheiyejiushiweishenmegecilihuiyou“debudaodeyongyuanzaisaodong”。

  主题乐园设备选型同样如此。随着游乐设备选择的日益多样化,很多开发商的选择性困难就来了。到底应该选择哪种或哪几种游乐设备?每类设备的占比应该是多少?应该选摩天轮,还是选过山车?是都选?还是都不选?种种纠结纷至沓来。然后突然发现,这并不是一个简简单单的选择题,而是一项专业性要求非常高的工作。

  neime,dangwomenchuyu“juecetanhuan”dezhuangtaijiumeijiulema?dangranbushi。zhisuoyileyuanshebeixuanxinghuicunzaikunrao,hendachengdushangdeyibufenyuanyinshiyinweijuecezhehaichuyuzuichudejiandanjixieshebeiluoliefazhanjieduan,ruguokeyijiangqirenzhitishengdaoweiraotouzizonge、xiangmudixing、kequndingwei、shichangjingzheng、shigongzhouqijinxingshebeipeibidekexuejuecejieduan,zheijianshijiuxiangduirongyideduole。yinwei,womenkeyijiezhuduliangyubiaozhunkuaisushaixuanxinxizuojuece。

贵州毕节小河风景区1

1、投资总额与设备配比

  zhengsuowei“linengzejin,fouzetui,lianglierxing”。yigexiangmuhuigoumaishenmeyouleshebei,zuidadeyingxiangyinsuyinggaishiyouleshebeidegoumaiyusuan。tongchang,yizuohuwaizhutileyuan,zongtouziede35%-40%shigoumaiyouleshebeideheliyusuan。qizhong,duiyuqingzhutibaozhuangdeleyuaneryan,zheigebilihaikeyishaoweizaigaoyixie。tongchang,yigetouzijin3000wanyuandeleyuan,shijuebukenenghuashangqianwanqumaiyitaodaxingyouleshebeide。eryigetouzi20yiyuandeleyuan,hua7-8yigoumaiyouleshebeizuhe,jiushiyigebijiaokexuedexuanze。tongshi,zuoleyuanjiuxiangshiyaozuoyiximanhanquanxijiyouke,youyingcai、zhucai、haiyaoyoupeicaishenzhizhanliao,zaikekongdeyusuanfanweinei,shebeidapeizuhedehao,jiunenggourangyoukewandehanchanglinli,zheiyeshiyimenyishu。

2、项目地形与设备配比

  zaiwoguo,zhutileyuandikuaibuguize、gaochadadengwentijingchangcunzai。yinci,meizhongshebeidexuanxingyubujuyidingyaocongchangdishijiqingkuangchufa,yindizhiyi,shenzhizuochanpindingzhi。rangshebeiyouchongfenkongjiankeyibeiliyong。youyudaxingshebei(liru:guoshanche、jiliuyongjindeng)wangwangxuyaozhanyongjiaodakongjian,ruguodikuaixingzhuangbuguize、gaochadajiuhuizaochengbufenquyujinshenbugou、dimianbupingzhengdengwenti,daxingyouleshebeijiubuhaoluowei,congerxianzhishebeidexuanyong。suoyi,changdiyeshijuedingshebeixuanxingjibujudezhongyaoyinsuzhiyi。

3、客群定位与设备配比

  zhutileyuandeshebeipeibibingmeiyouyigetongyongmoban。ruguokequndingweishiertong,neimewudonglichanpinpeibihuijiaoduo。ruguokequndingweishijiating,neimexuanzhuanmuma、xiaofeixiang、juchang、yingyuandengjixiejikejileichanpinpeibihuijiaozhong。ruguokequndingweishiqingnian,neimeguoshanche、dabaichui、taikongsuodengchanpinpeibihuigengjia。zhenduibutongdekequn,leyuanshebeipeibiyidinghuisuizhidiaozheng。suoyoudexuanzejieshijiyuduihexinkequnxuqiudelejie,yixuqiuweiqianti,xuanzehexinkequnpubianxihuandeshebei,congertigongzuidachengdudeyouletiyanduweizhuzhi,helidapei。

4、市场竞争与设备配比

  congzhuanyedejiaodulaikan,zhikankequndingweihaibugou,shichangjingzhengyinsuyebunengbeihulvehuohushi。yigeleyuande“shenfendiwei”,shidifangxingdexiaoxingleyuan,haishimianxiangquanguoyoukededaxingleyuan,juedingleyaoxuanzeshenmeyangdeyouleshebeiyuqixiangpipei。tongshi,tongjibiejixiangmudizhoubiandeleyuanxuanzelenaxieliangdianshebei,yeshiyaozaixuanxingqianzuodaoxinzhiduming,yumubiaoshichangtongleixiangmuxingchengchayihuachanpinjingzheng。

5、施工周期与设备配比

  yiban,zhimingguowaidaxingyouleshebeidegonghuozhouqidouhenzhang。youshiyinweichangshangdedingdanpaiman,shenzhikenengcunzai3-4nianyihoujiaohuodekeneng。erweilequebaoleyuanxiangmunengzhengchangluodikaiye,zaishebeipeibijieduan,jiuyaobaozhengsuoxuanshebeipeibizhongdexuandingshebeicongcaigoudaoanzhuang、jiance、peixundenghuanjiedouyouchongzudeshijian,qiewuyingebieshebeidequeweierdaozhixiangmuyanqi,zaochengjingjisunshi。

  jutidaoguoneiwaizhimingzhutileyuan,qiyouleshebeipeibiqingkuangyinggaikeyijiwomengengduodecankaojiejianyiyi。xiancongguowaileyuanzhongxuanqudongjingdishinileyuan、dabanhuanqiuyingcheng、malaixiyalegaoleyuan,guoneileyuanzhongxuanqushanghaidishinileyuan、chengdouhuanlegu、guangzhouzhanglonghuanleshijie,gong6daleyuanjinxingduibifenxi:

A、国外知名主题乐园设备配比分析

  guowaizhutileyuandefazhanbiwoguozaohenduonianqiefazhanyijingjiaoweichengshu,qishebeixuanxingjingguoduoniandejingyingfazhan,yijingdiaozhenggengxindaolejiaoyoudeshuiping。congyixiashujufenxizhong,ninkeyikandao,tongweiguangshouhuanyingdeleyuan,qishebeipeibihaishijieranbutongde。yinci,zhimingleyuananlijinkecankao,erbunengshengbanyingtao。

国外知名主题乐园设备配比分析

  -dongjingdishinileyuanshifenzhuzhongjiatingxingyoulechanpin(zhanbi48.6%),qiciweiertongchanpin

  -dabanhuanqiuyingchengyouleshebeileixingbilijiaojunheng(jihuwei1:1:1),fugaigenianlingduanrenqun

  -malaixiyalegaoleyuanpianzhongertongxingyoulechanpin(zhanbi63.2%),qiciweijiatingchanpin

国外知名主题乐园设备配比表

  说明:复合类产品是指将机械类、媒体特效类、亲水类等多种设备或形式融合创新设计的产品。

  -dongjingdishinileyuanzhudafuheleichanpin(zhanbi48.6%),qiciweijixielei

  -dabanhuanqiuyingchengzhongshijixieleichanpin(zhanbi44.1%),qiciweiyingjuchangjiwudonglichanpin。

  -malaixiyalegaoleyuanpianaijixielei(zhanbi44.7%)jiwudonglichanpin(zhanbi39.5%)。

【国外知名乐园设备配比分析】

  1、congtouzizongeyushebeipeibikan,dongjingdishinileyuanyudabanhuanqiuyingchengtouziejiezaishubaiyiyuanrenminbidengji,yinciqifuheleichanpinjidaiyouzhutibaozhuangdedaxingjixieleichanpinzhanbijiaogao。

  2、从项目地形与设备配比看,此三大乐园地块皆较平整方正(主题乐园的理想地块形式),在设备选型方面的阻碍并不大。由于地块基础条件较好,各乐园反而可以自由发挥,在满足设备合理有效落位之余,借助城堡、假山、观光塔等手段塑造乐园的层次感。

  3、congkequndingweiyushebeipeibikan,cisandaleyuanyindingweibutongerxuanxinggeyoucezhong。dongjingdishinileyuanzhuyaofuwujiatingrenqun,qieyinqizongheyanfanenglijiaogao,duoxuanzefuheleichanpintishengjingzhengli。dabanhuanqiuyingchengyiyingshizhutiweihexin,zhuyaofuwunianqingren,qicishijiatingrenqun,yincidaxingjixieyouleshebeijiyingyuanjuchangleichanpinshiqishouxuan。malaixiyalegaoleyuan,zhuyaodingweiweiertongyujiaoyulefuwugongneng,yinciduoxuanzeertongxiaidewudonglijixiaoxingjixieleichanpin。

  4、congshichangjingzhengyushebeipeibikan,cisandaleyuanjiedingweiweiguojijidezhutileyuan,yincizaishebeixuanxingshiduoxuanzeyanfadingzhi、guojiyiliu、baozhuangshehuadegaoshuizhunyouleshebei,suzaoleyuanxingxiang。

  5、congshigongzhouqiyushebeipeibikan,cisandaleyuancongshejidaoshigong,zhenggezhouqijiezai4-5nianzuoyou,youyugeleyuanjieyouqixiaguowangchenggonganlijiyouzhishebeigongyingshangjiejiancankao,suoyishebeixuanxinggongzuoyesuanshinengyoutiaobuwendetuijin。

fu:guowaizhutileyuanshebeipeibifenxibiao

国外主题乐园设备配比分析表

数据来源:根据实地考察数据分析整理

B、国内知名主题乐园设备配比分析

  zaoqi,guoneidezhutileyuanduoweiyoudaxingyouleyuanyanbianerlai,zhezhongtuchujiasu、xuanzhuan、shangsheng、dieluodengduozhongxuyaojiezhujixieshebeierdailaideyouletiyan。manmandi,suizhekejidejinbu,duoshuleyuanyekaishizheshoucongtingjue、shijue、weijue、xiujue、chujuedengduofangmiantishengyouketiyan。errujin,jianyushanghaidishinideluodikaiyebingyingli,guoneizhutileyuanyebijiangyuelaiyueduodesikaodishinidefuhexingshijinxingkaifajianshe。

国内知名主题乐园设备类比表

  -shanghaidishinileyuanshifenzhuzhongjiatingxingyoulechanpin(zhanbi56.7%),qiciweiertongchanpin

  -chengdouhuanlegucijileiyoulechanpinbili(zhanbi29.4%)yuangaoyudishinijizhanglonghuanleshijie

  -guangzhouzhanglonghuanleshijiepianzhongjiatingxingyoulechanpin(zhanbi58.5%),qiciweicijileichanpin

  说明:复合类产品是指将机械类、媒体特效类、亲水类等多种设备或形式融合创新设计的产品。

国内知名乐园设备配比表

  -shanghaidishinileyuanzhudafuheleichanpin(zhanbi33.3%),qiciweijixie、yingjulei

  -chengdouhuanleguzhongshijixieleichanpin(zhanbi69.1%),qiciweiwudonglijifuhexingchanpin。

  -guangzhouzhanglonghuanleshijiepianaijixielei(zhanbi82.9%)jiyingjuleichanpin(zhanbi9.8%)。

【国内知名乐园设备配比分析】

  1、congtouzizongeyushebeipeibikan,shanghaidishinidetouzieyuangaoyuchengdouhuanlegujiguangzhouzhanglonghuanleshijie,yinciqifuhelei、chuangxinxing、jingbaozhuangdechanpinbiranzhanbijiaogao。

  2、congxiangmudixingyushebeipeibikan,shanghaidishinijiguangzhouzhanglonghuanleshijiedikuaipingzhengfangzhengkan,danchengdouhuanleguxiangmujiucunzaibufendikuaigaochadadewenti。liru,feixingdaoquyu,youyudikuaigaochawenti,xianzhileyouleshebeishijikeliyongmianjishuliang,daoshangjinluoweileyigezhandimianjibudadexuanzhuanguanguangtashebei,qiyuyougaochadikuaizhinengyiguanniaoyuanjihudiehuayuantianchong。

  3、从客群定位与设备配比看,此国内三大乐园因定位不同,其设备配比也各有侧重。上海迪士尼乐园主要服务家庭人群,且要突出与中国元素融合,多选择复合类产品提升竞争力。成都欢乐谷与广州长隆欢乐世界,因建园较早,偏游乐方向,主要服务年轻人,其次是家庭人群,因此机械型游乐设备占比较高。

  4、congshichangjingzhengyushebeipeibikan,shanghaidishinileyuandingweiquanguoxingleyuan,yincizaishebeixuanxingshiduoxuanzedingzhikuan、guojiyiliu、baozhuangshehuadegaodangshebei,suzaoleyuanxingxiang。erchengdouhuanlegujiguangzhouzhanglonghuanleshijiedifangxingleyuantediantuchu,duoronghedifangtesejinxingshebeipeibi。liruchengdouhuanlegudebashumiqingqu、guangzhouzhanglonghuanleshijiedexuanfengdao、caihongwandengfenqudeyouleshebeijieyudifangteseronghedapei。

  5、congshigongzhouqiyushebeipeibikan,xiangbiguoneileyuandekuaihuochulu,shanghaidishinizeshixihuomandun,xizhiruwei,suoyouxiangmudeshejihejianshe,douanzhaozuigaobiaozhunlaizhixing,cong2011nian4yue8rixuanbudonggongdao2016nian6yue16rikaiye,dandanshigongjiuyonglezhangda5nianduodeshijian,erzaicizhiqiandeshebeixuanxingpeibijieduan,huanxianggongchengshigengshihuafeidaliangshijianzuoxitongdeshichangdiaoyan,gaoduronghezhongguowenhuayuansu,bingkuaisugenjuyoukexuqiubuduanjinxinglinghuodeshebeidiaozheng,congerdazaojizhiyouletiyan。

fu:guoneizhutileyuanshebeipeibifenxibiao

国内主题乐园设备配比分析表

数据来源:根据实地考察数据分析整理

分析总结

分析国内外知名乐园设备类比表

  从上述数据对比分析可见,较之国外乐园,国内乐园的设备选型都十分注重家庭型人群。因为乐园是疲于工作的中国父母与孩子增进感情、享受假期的不二选择,很多家长乐于陪孩子一起乘坐游乐设备,共同娱乐。然而,儿童型设备在乐园中的比重相对较小,是因为这类设备仅适用于身高1.2米以下的儿童单独乘坐。对于缺乏安全感的中国家长来说,偏向性也较少。另外,在国内,喜爱刺激型游乐设备的受众相对家庭人群要少很多,所以刺激型产品比例并不高,但又不能没有。

分析国内外知名乐园设备配比表

  wulunshiguowaileyuanhaishiguoneileyuan,datidouyouyigequshi。jizengjialeshineichangguanleishebei,qiejixieshebeiyuyingshi、texiao、jingguan、baozhuangjiehedeyuelaiyuejinmi,suiranzheileixingshideshebeiqianqitouruhuibishiwaidantiyouleshebeigao,danshiwulunconghouqiyunxingshouruhaishishebeishiyongxiaoguodoujiaoshiwaidantishebeiyaohaohenduo。suizheguoneileyuandediedaifazhan,dantiyouleshebeijiangzhujianfazhanchengweiyigeduotigandexiangmu(jixie、shijue、shengyin、weidao、qitapeizhitexiaodailaidexiaoguotiyan)。

  综上所述,国内大型综合性主题乐园中的设备配比应本着以家庭型设备为主,儿童及刺激型设备辅助为原则。设备应当注重与包装、影视、特效等形式整合。同时,园内也需适当增设场馆类设备(尤其一些特殊区域),避免由于设备娱乐性能单一导致出现受众规模不断萎缩的状况。

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